The Downtown Seneca Merchants Association (DSMA) gathers invested members of the downtown business community and its supporters to promote economic growth and awareness of the downtown business community.

Five Points of Focus:

1. Providing internal support for downtown businesses and association members

2. Encouraging collaboration and business-to-business networking within the downtown business area

3. Advocating for support from local government and the residential community

4. Executing DSMA planned public social events

5. Marketing downtown businesses